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Liberty National Life Insurance Company Announces Introduction of New Medicare Supplement Products
LIBERTY NATIONAL'S NEW MEDICARE SUPPLEMENT PORTFOLIO

May 25, 2010

MCKINNEY, Texas, May 25 /PRNewswire-FirstCall/ -- Liberty National Life Insurance Company today announced the introduction of their Platinum PLUS™ Medicare Supplement product portfolio.  In general, the products feature attained-age, gender-distinct, smoker-non-smoker and geographic area rates. These new plans are available for issue with effective dates starting June 1st.

Andrew W. King, President & Chief Marketing Officer of Liberty National commented, "With the introduction of the new Platinum PLUS™ Medicare Supplement products with new preferred premium rates, Liberty National has joined its sister company United American Insurance Company in the Medicare Supplement marketplace. United American has been in the Medicare Supplement marketplace since Medicare began in 1966 and we will benefit from their vast experience."

Liberty National intends to open 50 offices for the Senior Market and Voluntary Worksite Markets.

For more information about Liberty National's Platinum PLUS™ Medicare Supplement product portfolio, visit www.libnat.com, send an email to aking@libnat.com or by postcard:

Andrew W. King

President and Chief Marketing Officer

Liberty National Life Insurance Company

3700 S. Stonebridge Dr. McKinney, Texas 75070



About Liberty National:

Founded in 1900, Liberty National Life Insurance Company has been a leading provider of life and health for 110 years.  As a subsidiary of Torchmark Corporation (NYSE: TMK), Liberty National is headquartered in McKinney Texas, tracing its origin back to 1900 when its predecessor was founded as the Heralds of Liberty, a fraternal organization. In 1929 Liberty National was incorporated as a stock company.

Liberty National's 110 year history has resulted in an A+ (Superior) Financial Strength Rating by A.M. Best Company. According to A.M. Best, the rating of Liberty National Life Insurance Company reflects the company's strong earnings, favorable capitalization, and high credit quality bond portfolio. This rating also acknowledges the strong financial support of Torchmark Corporation and Liberty National's established position. For more than 30 consecutive years, Liberty National has earned the A+ (Superior) Financial Strength Rating from A.M. Best Company (as of 06/09).

Liberty National is also rated AA- "Very Strong" for Financial Strength in claims paying ability by Standard & Poor's (as of 06/09).

Additionally, Liberty National Life has once again been recognized as one of the leading insurance companies in America as one of Ward's 50 Benchmark Group of life-health insurers based on safety, consistency, and performance.

CAUTION REGARDING FORWARD-LOOKING STATEMENTS:

This press release may contain forward-looking statements within the meaning of the federal securities laws. These prospective statements reflect management's current expectations, but are not guarantees of future performance. Accordingly, please refer to Torchmark's cautionary statement regarding forward-looking statements, and the business environment in which the Company operates, contained in the Company's Form 10-K for the year ended December 31, 2009, and any subsequent Forms10-Q on file with the Securities and Exchange Commission and on the Company's website at www.torchmarkcorp.com on the Investor Relations page. Torchmark specifically disclaims any obligation to update or revise any forward-looking statement because of new information, future developments or otherwise.

SOURCE Torchmark Corporation


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Key Contacts

Mike Majors
Vice President, Investor Relations
(972) 569-3627
tmkir@torchmarkcorp.com

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